Question 1 (Sony)
1. Introduction(~100 words)
2. Company background(Sony)(~100 words)3. What is successful? (Provide 3 success literature definition) (~150 words)
4. 10 reasons behind the success for Sony(~500 words)4.1 Success (1) (Can be measureable and further elaborate)
4.2 Success (2) (Can be measureable and further elaborate)
4.3 Success (3) (Can be measureable and further elaborate)
4.4 Other 7 points of success for Sony: in a very brief way just demonstrating business management knowledge (Can using table format)
5. Strategic reasons behind success of Sony (~800 words)5.1 Sony had strong strategic capacities leading to competitive advantage
(you need to provide the evidence from journal/internet information to supporting the following capabilities)
Ø Physical resources e.g. plant, equipment, patents, how they are used
Ø Human resources e.g. people, skills, what they do
Ø Product Portfolio (outputs of the firm)
Ø Finance e.g. capital assets, profitability, how cash is invested
5.2 Justification of strategic capacities (use VRIN to analysis )
The four key criteria by which capabilities can be assessed in terms of providing a basis for achieving sustainable competitive advantage are: Value, Rarity, Inimitability and Non-substitutability (VRIN)
5.3 Sony’s Development strategies leading to growth
(you need to provide the evidence from journal/internet information to supporting the development strategies)
5.4 Justification of Development strategies (use Value chain to analysis)5.5 Sony’s Methods of strategic development supporting the growth strategy
(you need to provide the evidence from journal/internet information to supporting the methods of strategic development supporting the growth strategy)
5.6 Justification of Methods of strategic development supporting the growth stategy (use Ansoff to analysis)
6. Suggestion on future strategies to ensure future success(~600 words) 6.1 Competitive position of Sony (use Porter Generic or Bowman to analysis)
6.2 Competitive direction for Sony (use Ansoff to analysis) 6.3 Methods of development (3 Suggestions)
6.3.1 e.g. Merger and acquisition
6.3.2 e.g. Licensing
6.3.3 e.g. Franchising
Suitability Acceptability Feasibility
7. Conclusion(150 words)
Question 2 (RIM)
1. Proposition of revolutionary change for RIM [500 words] : agree RIM using revolutionary change
Ø Outline why RIM is facing problems
Ø Apply the theory explained in the previous section to RIM
(Discuss and define the type of Strategies change: Adaptation, Evolution, Reconstruction, and Revolutionary)
Ø 3-4 literature review of revolutionary change
Ø Benefit and difficulties of applying revolutionary change
2. Leadership Role in RIM (to address the importance of using proper leadership style [100 words]Ø (literature on leadership role)
3. Adopting leadership style for ensuring the success of change [300 words]
Ø 2 leadership styles and explain why using the said leadership style enable the change is successful
4. Conclusion(100 words)5. Reference
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