"Competition in the Movie Rental Industry, Part 1

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"Competition in the Movie Rental Industry, Part 1" Please respond to the following:

• Assess how technology and the changing demands of customers have impacted the movie rental business.

• Suggest a strategy for Netflix’s to prevent a new entrant into the marketplace and demonstrate its effectiveness.

• Evaluate any new products in this marketplace and the potential impact to Netflix’s market share

"Competition in the Movie Rental Industry, Part 2" Please respond to the following:

• Evaluate Netflix’s current strategy and determine if the strategy is sustainable.

• Identify a Netflix strength and suggest how this strength may be leveraged in the marketplace to ensure a competitive advantage.

• Predict the future of the movie rental industry. Provide support for your prediction.

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