business and finance


1.1 explain the various elements of the marketing process

1.2 evaluate the benefits and costs of a marketing orientation for a selected organisation

2.1 show macro and micro environmental factors which influence marketing decisions

2.2 propose segmentation criteria to be used for products in different markets

2.3 choose a targeting strategy for a selected product/service

2.4 demonstrate how buyer behaviour affects marketing activities in different buying situations

2.5 propose new positioning for a selected product/service

Skills: Accounting, Finance, Intuit QuickBooks, Payroll

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Project ID: #5064093

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