Feasibility Study and Strategic “Start-Up” Business Plan
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Project Budget$250 - $750 CAD
Only NORTH AMERICAN bids will be considered. Please provide examples of your work.
I am looking for a professional who possesses an MBA or related degree, and has the necessary skills and “start-up” experience to create a 5-year business plan, which can be used to pitch financial institutions and serve as a comprehensive roadmap to building this business successfully.
*As an inexperienced entrepreneur I'm looking for a provider who is willing to provide constructive feedback and advice.
The primary focus of our business will be ecommerce retail/wholesale of varied products. To increase sales directly and indirectly, our site will extend to social networking and various online services.
This will be a Canadian based business serving three major North American markets: Canada, United States and Mexico.
Our business plan should focus on each market individually so each phase can be managed independently, but brought together cohesively to understand the business as a whole.
You will be required to effectively research our industry in each market, provide a list of verifiable contacts of manufacturers, distributors and wholesalers including, but not limited to, our best options for services such as custom brokers, shipping, and more. A script will need to be created to effectively present this business plan with all the key features, how to present them, and answering foreseeable questions.
*There is potential for a long-term working relationship should your skills prove to be an asset in our venture.
Our business plan may consist of, but is not limited to…
1. EXECUTIVE SUMMARY (a concise 1-2 page overview)
2. THE COMPANY
A. Mission Statement
B. Corporate Culture (Guiding Principles)
C. Historical Direction & Results
3. SITUATIONAL (SWOT) ANALYSIS
4. MARKET RESEARCH
5. MARKETING GOALS (must be measurable)
A. Consumer Awareness
B. Market Share
D. Channels of distribution (for your services & products)
6. SERVICE (PRODUCT) DEVELOPMENT
A. Descriptions of Services & Products to be Offered
C. Supply, Inventory, Pricing
D. Delivery Systems
E. Delivery Capability
F. Suppliers of Critical Elements
7. MARKETING PLAN
A. Strategies & Tactics
B. Client Segmentation
E. Public Relations
F. Cross-Selling to Clients
G Test Marketing
8. FINANCIAL PLAN
A. Revenue Sources: Capital Requirements; Sources of Funds
B. Financial Assumptions: Revenue; Expenses
C. Proforma Financial Statements
D. Financial Controls: Cash Flow Budget (monthly); Financial Statement Analysis (critical ratios); Budget Variance Analysis; Financial Reviews and Audits
E. Exit Strategy
9. RISK FACTORS (see SWOT analysis) & CONTINGENCIES
A. Revenue Shortfall
B. Negative Legislation
C. Economic Recession
F. Adverse Publicity
10. ASSESSMENT AND REVIEW
A. Tracking Systems
B. Break-even Analysis of Each Campaign
C. Client Satisfaction Survey
D. Associate Input (Advisory Board)
E. Market Share Analysis
F. Market Survey
A. Market Research Study – Clients
B. Market Research Study – Competition
C. Market Research Study – Environment
D. Key Sources of Information
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