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Continuing to build your marketing plan, this assignment focuses on your product and service. Remember from the Assignment Overview that your product must also have a service component.
Write a four to five (4-5) page paper in which you:
1-Discuss the type of product the company will offer and identify its primary characteristics.
2-Discuss the service component of the product and how it will be used to enhance the product.
3-Explain how the product could be expanded to a product line, and the depth and breadth of the line.
4-Determine how the core business may change in response to industry or market changes.
5-Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
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