Academic Writing on Marketing Strategy Taken by World Leading Companies During Recession of 2008

  • Status Closed
  • Budget N/A
  • Total Bids 10

Project Description

I need an Academic writing on Marketing Strategy taken by 5 (Five) world leading companies during the world economic recession -2008 which worked in favor the company to protect their market share. It will a wide paper of 8000 words. APA style.

Need capability of proper research on the topic.

Potential Freelancer will need to do....

1. Find 5 companies that changed their marketing strategies in DIRECT response to the 2008 Great Recession

2. Each company should conducted one or more strategies from the following:

---- a. Branding

---- b. Strategic Alliance/Joint Venture

---- c. Segmentation/positioning

---- d. Growth Strategy (Ansoff Matrix), including:

-------------- i. Market Penetration

-------------- ii. Product Development

-------------- iii. Market development

-------------- iv. Diversification

---- e. Porter's Generic Strategies

-------------- i. Cost Leadership

-------------- ii. Cost Focus

-------------- iii. Differentiation

-------------- iv. Differentiation Focus

Bid in this project with 5 selected company names through PM so that I could understand you understand the project requirement. More details and guidelines will be shared with winning bidder .

Note: I will create 100% milestone for the potential bidder.

If you don't meet the requirement please don't waste time both of us.

Happy Bidding!!!

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