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Legal and Ethical Considerations in Marketing

Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property

Write a ten (10) page paper in which you:

Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety.

Argue for or against Direct-to-Consumer (DTC) marketing by drug companies.

Determine who regulates compounding pharmacies under the current regulatory scheme, what the Food and Drug Administration (FDA) could / should have done in this scenario, and whether the FDA should be granted more power over compounding pharmacies.

Decide whether PharmaCARE’s use of Colberian intellectual property would be ethical in accordance with:



Virtue ethics

Ethics of care

Your own moral / ethical compass

Analyze the way PharmaCARE uses U.S. law to protect its own intellectual property while co-opting intellectual property in Colberia.

Suggest at least three (3) ways the company could compensate the people and nation of Colberia for the use of its intellectual property and the damage to its environment.

Compare PharmaCARE’s actions with those of at least one (1) real-world company whose creativity in skirting legal technicalities led to ethical lapses and financial loss.

Determine the success PharmaCARE and WellCo shareholders would have in suits against the companies.

Determine whether or not PharmaCARE lives up to its brand. Support the response.

Recommend at least three (3) changes PharmaCARE can make to be more ethical going forward.

Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources.

Skills: Article Rewriting, Article Writing, Copywriting, Research Writing, Technical Writing

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