Rewrite this article ([url removed, login to view]) to include a perspective on trading privacy and control of personal data and profiles for ultimately better, more convenient interaction and experiences with brands and products. Focus on the idea of collective intimacy as an evolution of the customer intimacy value discipline. Finally, the article should introduce the idea of gamification applied to marketing and communications with a reference to a case study. The article is written to support the progression to an analytics based advertising and engagement experience. Ultimately, the more indicators of interest you share with a company, the more meaningful, timely and relevant the offers you receive will be. The article will be used as a blog post. Between 600 - 100 words. The article must adhere to plagiarism standards.