Hair salon in Hong Kong under new management requires Business and Marketing Plan (advertising & promotion strategy)


A long standing well known Hair salon in Hong Kong will shortly come under new management. The new management will be investing in the business and now requires a Business and marketing plan to ensure a strong repositioning of the well known but somewhat neglected brand in the Hong Kong market.

Due to my current business commitment I am able to provide guidance, market knowledge, salon profile, product range, and salon positioning in the market but do not have the available time or resources to dedicate to writing a Business plan .

My expectation of the business plan are: Exe Summary, Market opportunity, Review existing Mgmt reports, review existing Ad and marketing initiatives: promotions / website etc (or lack of), Competitive market map (as below), SWOT analysis, estimate market size and scope, future view, product services and review of pricing matrix in market, creation of sales value and potential margins achievable / budgets in 12 months, 2 years, 3 years. Action plan, including operations and management plans, advertising / marketing plan, and financial market plan.

We will expect a Hong Kong island competitor market to be presented, including but not limited to :

Name / location / web address / owner / key staffing / hours of operation

other operations , multiple locations or similar serves offerings (i.e. hair salon vs spa, vs hair academy)

Product and services on offer

Pricing matrix

High end and mid range salons (mid range is the target market)

Advertising plans and current programs: where, examples of

Known promotions, prior or exisiting

The hair salon under new management will be included in the study for reference

Prior recommendations and portfolio examples of business plans / business analysis /financial markets /Asia would all be desirable and a willingness to work to HKG based timezones. A non disclosure agreement will need to be committed to .

I am flexible on the time frame, not desperate to have finished product but by end March ideally

thank you for your consideration

Skills: Business Analysis, Business Plans, Market Research

See more: hong kong salon business plan, hair salon marketing plan positioning, market size hair salon hong kong, salon analysis, hair salon management, salon management promotions, management advertising, marketing hair salon hong kong, writing your business plan, writing services business, writing salon, writing portfolio examples, writing in the margins, writing a marketing plan, writing academy, work in promotions, work in asia, web promotion services, web analysis services, web advertising services, the writing salon, the writing academy, thank you for your business, study island, staffing now

Project ID: #4302773

22 freelancers are bidding on average $487 for this job


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