New Olympia is far more than just an addictive iPhone game with rich graphics and amazing features, it also encompasses a carefully constructed strategy to produce high revenue both across the shorter term and over a 5-10 year period\r\nWith in game purchases for such items as melee weapons, special powers, player skins, and other great abilities, New Olympia encourages even those most conservative spenders to want to join in on the action for the affordable price of $0.99.\r\nThe strength of New Olympia, much like the most financially successful apps sold on the market to-date, lies in the law of volumes. With exciting gameplay and unrivalled animation and graphics, we would be speaking modestly, if we were to say that this application is one in a million and sure to bring in countless players!\r\nOn top of the aforementioned features, there is also an online multiplayer function, where users can play against other human players over the other side of the world. As any good game developer knows, the key to attracting consistent revenue is to introduce the \'competitive\' aspect.\r\nAlthough under-utilised, to bring out people\'s competitive streak is one of the driving forces behind ongoing revenue. For example, as John Doe gets better at the game, his skills improve as well as his weapons and abilities, however before he knows it, he is finding that in order to compete with his friends online, he has to purchase new items from within the game itself!\r\nWith a clever and unique style, New Olympia has an in-game village where players can \'visit\' and buy items such as weapons, skills, abilities and special powers. These items are purchased with in-game coins however the game is designed in such a way that in order for players to complete the game with the best results, or be able to compete against their friends, more coins need to be purchased using \'real money\'.