Task 1: (400 words)
You have to do Tecnological analysis of Singapore as a potential target market for Santander’s retail banking.
• You have to consult the provided powerpoint slides to understand what is demanded.
• You can also talk about how Singapore’s advanced technological system can help Santander’s retail banking services and also how Santander can utilize that technology in its product and services.
• Keep it specific to retail banking side only; don’t have to talk about other banking services, and also the technological factor of Singapore should be discussed only for expansion; not the financial, economic or any other factor.
Task 2: (300 words)
You have to use one heading of the Porter’s five forces analysis, that is Bargaining Power of Buyers, and have to analyse it relating to Santander’s retail banking and Singapore.
• Ignore the other four forces as they are being done by my other group members.
• You can google the Porter’s five forces analysis to understand what it’s all about.
• I’m also providing you a report on retail banking in USA in which they have used Porter’s five forces analysis under the heading of Industry Analysis (page 7). You can read that to understand how it relates the Bargaining Power of Buyers to retail banking. Though its more generic but you have to relate it to Santander’s retail banking and to Singapore. (This report is only for your understanding. Don’t copy or just paraphrase that in my assignment).