SEO Specialist for Finance Company

This project received 33 bids from talented freelancers with an average bid price of $6912 USD.

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Position Summary

We are seeking a Search Engine Optimization (SEO) Specialist with Social Networking experience to fill a critical, newly created position in our Marketing department. Reporting directly to the CEO, the ideal candidate will have a proven track record in developing and executing comprehensive SEO strategies, inclusive of on- and off-site tactics, as well as working in a fast paced environment.

Essential Duties and Responsibilities

• Manage existing Website Tools (Shopping Cart Elite)

• Maintain Web properties (including designs, optimization, and conversion elements; optimized internal architecture; and reporting tools).

• Review and analyze sites for areas that need to be improved, deleted and revamped.

• Prepare detailed SEO strategy reports.

• Knowledge of white hat and black hat tactics so as not to run afoul of search engine guidelines.

• Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts.

• Develop and create electronic newsletters for corporate and facility communications

• Performs all other duties as required or assigned in a timely manner

Knowledge, Skills and Abilities

• Utilize Search Engine Optimization (SEO) techniques

• Google Analytics

• Wordpress, including basic understanding of PHP

• Highly creative with the ability to conceptualize and provide original ideas

• Strong sense of design composition and typography

• Intuitive understanding of what makes a truly great interactive experience

• Ability to collaborate and receive creative direction

• Aware of industry trends and marketing opportunities in social media

• Ability to work with others

• The ability to assess a situation, develop a plan, get approval and run with it

Education and Experience

• Preferred Bachelor's degree in Graphic Design, Art or related field required.

• 1-3+ years of related work experience required.

• 1-3+ Experience with Microsoft Office, Excel, Photoshop, FTP Clients, Wordpress (including basic understanding of PHP) and/or SEO tools strongly preferred.

• 1-3+ years experience with CSS and HTML

• Experience with Facebook, Twitter and other social media channels

• Strong portfolio of work that showcases interactive design skills, graphic design skills, typography, and attention to detail.

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