I have a tax and wealth management business that has 3 major targets. Individuals, Small to Medium Businesses and Employers. The home page gives the quick overview of what we do and drives the clients to choose which of the 3 areas suites them. So if a person is looking for personal tax solutions or financial and investment solutions they would click on Personal Solution where they will go to a landing page that talks about what they can get out of our service/benefits and links to specific services for individuals. Likewise if a business owner was looking for tax and accounting solutions or financial advice for business owners, they would go to the Business Solutions page and again there will be a description of what they can get out of our service and links to specific services. Finally if an employer is looking to provide employee benefits they can go to a landing page where they can find out about what we can do for them regarding workplace financial education.
1. The landing pages must have compelling headlines so that the reader can have every reason to read
2. The benefits must be stated as early as possibe
3. We would like some emotion put in to give client more reason to contact us
4. The writing style must be in conversational style using the words you rather than we, because we want to write about what the reader can acheive or benefit being the primary and us the secondary
5. We are not looking for very long copy because we realise that clients attention spans are not great
6. We need to have great call to actions and tell clients to take action and contact us
7. Our target market are educated so we want the copy to be salesy, but not written in a way an educated person would feel like they are being talked to like idiots. They are not desperate people looking for get rich schemes, they are time poor individuals that work for money and are so caught up with work and life that they neglect their personal finances which limits their ability to acheive or maximise their financial sucess and ultimately the life they can live.
but I still need it to hit hot spots and be put in very easy to understand language that anybody can understand.
8. The main objective of this page is conversions i.e letting our target maket know that we offer a solution to their problems and that they need to contact us via phone or online form right now.
9. I need smeone that can write sales copy in such a way that an educated person wont realise it and what is said should influence them to act.
I will give the successful bidder all the information they need about the target market, their fears, furstrations and goals.
VERY IMPORTANT THAT YOU PROVIDE ME WITH SAMPLES OF YOUR WORK AND WRITING STYLE FOR THE INTERNET.
Total number of landing pages is 4