Copywriting for Press Release & Product Review


Hi Freelancers,

This project is only for 1 press release and 1 product overview/review.

The review will not be fake, no need to pretend that you own the product. It will focus on the features and benefits of the product and other user review from external sources.

The process works like this, the review will be completed first, then the press release will be written which paraphrases the review with summaries and quotes (Examples below). Please read everything below to ensure you meet the requirements of this project. It is also required that you use additional research via Google aside from the product websites provided. The finished combo should look like the examples below.


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Please bid for the following:

1 Press release @ length of 600-800 words

Thoroughly look at example press releases and the PRweb editorial guidelines to understand the following ([url removed, login to view]):

-Use a title that encourages clicks, see examples.

-Write a summary sentence or two as seen in examples.

-You are writing the release from a third person point of view.

-The quotes may be taken from the review or created to fit the flow of the release as long as they do not make any unsubstantiated claims. You may also use quotes from the product creator or product's website. These will include quotes from the corresponding review. i.e. [Product Analyst, John Doe, says,"This product is..."]

-Pick your quotes carefully and make sure all quotes add valuable information to the press release.

-Follow the examples above closely

-Try to make it SEO friendly, sprinkle in the product keyword in appropriate places.

1 Product review @ length of 800-1000 words

Thoroughly look at example reviews to understand the following:

- Have structure in the review and use headings, sub-headings, bullet points, bold text, etc (see examples). Each review should follow the structure of the examples.

-Follow the examples above closely

This applies to both reviews and press releases:

1. Use a pen name that suits the character of the writer. Their position or title is either Product analyst or Product reviewer. You may also refer to them as the author or review author.

2. These reviews and releases will be published at [url removed, login to view]

Any questions, feel free to ask.


Please send me samples of any press releases or product reviews that you have done in the past. DO NOT send me your ezinearticle account or examples of article that you have written, I want to see your experience with press release and product reviews.

Skills: Articles, Copywriting, Press Releases, Reviews, SEO

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About the Employer:
( 25 reviews ) San Diego, United States

Project ID: #4506649

10 freelancers are bidding on average $59 for this job


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