This is a bid to write 4 direct marketing letters that will be printed on A4 size paper to be
mailed to customers of a retail company.
We are a luxury retailer that sends snail mail letters to customers on the following events:
1) On their birthday
2) On their anniversary
You will write 2 letters for Birthday and 2 letters for Anniversary. We are an Indian
jewellery retailer with locations across the country. The letters you would write should have the following characteristics:
1) Offer a 25% discount to the customer on MRP for a duration of one month from the date of their Birthday/Anniversary
2) Should be gender neutral.
3) Should encourage investing in jewellery
4) Should be light on words, most of our customers are semi-literate.
5) Should have Indian/UK spelling & grammer
6) Courteous and humble language, appreciating our customer.
I have attached a file with the letters we send now. Please let me know if you have any questions.