Marketing Manager of Samsung Gear 2000words

This project was awarded to Ziakhan2013 for ¥345 CNY.

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Project Budget
¥270 - ¥340 CNY
Total Bids
Project Description

introduce the background information necessary to understand the product and

service provided by Samsung Gear (not more than 75 words);

- write a literature review (not more than 300 words) related to writing an IMC plan;- describe and justify the market segments your IMC campaign will target (not more

than 450 words);

- discuss 3 marketing communication objectives such as developing brand awareness,

or promoting product knowledge, influencing customer attitudes, influencing the

purchase intention and so on (not more than 200 words);

- discuss the IMC tools will use based onr budget and communication

objectives (not more than 300 words)

- discuss 3 styles of creative advertising strategies related to the selected

communication objectives and selected target market segment; this involves

justify the use of the specific media based on how it communicates with selected

target audience; the media plan should be a reflection of the duration of the IMC

plan (start and end date). The creative strategy has to be adopted when selecting

the most appropriate media to use (not more than 450 words).

- write the conclusion

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