MyCube ([url removed, login to view]) will be launching it's 'social content exchange' service in December 2011. This means it is a destination where digital content (articles, pictures, videos) about thousands of topics (sports, entertainment, travel and leisure, etc) can be discovered and shared, as well as bought and sold via a 'credits'-type currency.
MyCube has three audiences - 1) large media companies, 2) individual/semi-professional content creators, 3) content consumers ('end users'). The value proposition to the first two audiences ('content producers') is that MyCube is a service where they can find a new audience to which they can sell their content (if they want), and the value proposition to the end users is that MyCube is a place that they can discover and share content about topics that interest them.
We need an email written that will be send to the second audience - individual/semi-professional content creators, and specifically bloggers. The objective of the email is to introduce MyCube to this audience and position the service as a way that they can gain a new audience and earn money by directly selling their articles/posts.