understand the concept and process of marketing - repost
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1.1 Explain the various elements of the marketing process.
1.2 Evaluate the benefits and costs of a marketing orientation for a selected organisation.
Assessment format: Produce a report to present to the Managing DIrector of your chosen company. This must be written in professional manner and properly referenced. The report should comply with the word count of 500 with +/- 10% margin. You may use tables and diagrams to support your report to
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- The New York Times
- Wall Street Journal
- Times Online