I. Topic : market research on European retailers.
II. Deliverable :
a. a table as per sheet : “result table”.
b. A folder with annual reports
c. A folder with logos
III. Sources :
a. Annual reports of group companies listed in the sheet “list of groups”. You have the URL in “list of groups.
IV. Description of field :
Number of stores
Group Name Group logo Country Banner logo Banner for country (one per line) banner description banner url online (y/n) Total Hyper Super Convenience Discount Revenue Comment (discount, JV, revenue is for whole brand across countries) Link to annual report (URL)
Group Name : the groups detailed in sheet : “list of groups” (note : some new groups may appear during research)
Group logo : the group logo as per their website (just write “[url removed, login to view]” in the excel file and send us in a separate folder all the “[url removed, login to view]” images).
Country : the countries as per : “list of country” (note : some new countries might be added during research)
Banner logo: the logo of the banner (just write “[url removed, login to view]” in the excel file and send us in a separate folder all the “[url removed, login to view]” images).
Banner (store brand) per country : a banner is the name of a retail chain in one country.
If a group has the same banner in several countries, please write the banner in each country (please check example below).
You can also indicate online retail ecommerce sites belonging to the groups in banner
Banner description : the banner description as you can find in the annual report
Banner URL : the URL of the banner
Online (y/n) : “y” if this is the link to an online retail site.
Number of stores :
Total : total number of stores in the country under the banner
Hyper : number of hypermarkets
Super : number of supermarkets
Convenience : number of convenience stores
Discount : number of discount stores
Note 1: these figures are not always available. Put them when available.
Note 2 : of course, when it is an online store, please do not put anything here…
Revenue : please write the revenue for the banner. In some cases, you may have the revenue of all banners in one country, or the revenue of one banner across several countries. In that case, please indicate it in comment.
Please write the revenue in million of euros. In many case, there is no split of revenue per banner or per country… or it is difficult to find. Therefore do not spend too much time on that.
Comment : anything interesting. You may want to give some precisions, such as that the revenue is for several countries, or for several banners for one country.
Source : url to the annual report
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