Data Analysis for DBA
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Project Budget$250 - $750 AUD
Using Nvivo software; analyse 5-9 mass media social marketing campaigns (i.e. drink driving, smoking, cancer, healthy eating, etc).
The parameters / identifiers for the text analysis will be Ninian Smarts Seven Dimension of religion:
2) Narrative and Mythic
3) Experiential and emotional
4) Social and Institutional
5) Ethical and legal
6) Doctrinal and philosophical
I will send through the break-up identifiers of each dimension as well as the mass media campaigns.
Note that campaigns include: TV, Radio, Print.
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- The New York Times
- Wall Street Journal
- Times Online