Using Nvivo software; analyse 5-9 mass media social marketing campaigns (i.e. drink driving, smoking, cancer, healthy eating, etc).
The parameters / identifiers for the text analysis will be Ninian Smarts Seven Dimension of religion:
2) Narrative and Mythic
3) Experiential and emotional
4) Social and Institutional
5) Ethical and legal
6) Doctrinal and philosophical
I will send through the break-up identifiers of each dimension as well as the mass media campaigns.
Note that campaigns include: TV, Radio, Print.