Hello My name is Rahul and i need someone to develop a Mascot to be used in all advertising and communications of my Income Tax Department. Make sure that the Mascot you develop captures the vision and values of the Income Tax Department and exhibits a definite brand recall value. The Mascot should be captivating and inspiring, particularly to the young and future taxpayers.
CRITERIA FOR THE MASCOT
The Mascot should visually unify the vision and values that Income Tax Department wants to promote, such as:
Payment of tax as a value norm in the society and a core duty of every citizen.
Payment of tax as a contribution of citizen in Nation building and ensuring a better future for coming generations.
Depiction of Income Tax Department as an enforcement agency as well as a facilitator for voluntary tax compliance
Depiction of Income Tax Department as a friend to every honest taxpayer.
The design must be original, visually appealing and distinct. It must be easily adaptable to various means of communications.
Mascot can be sent in any pose, however, design in front, back and side views with colour schemes are preferred. Use different sheet of A4 size paper for different posture.
Design along with suggestions like size, pedestal details is welcome.
REMEMBER I NEED A MASCOT WITH SUITABLE MESSAGE HIDDIN IN IT SATISFYING THE ABOVE CONDITIONS.