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Banner Ad for Digital Identity Service in Online Trading

This project was awarded to justinsalsburey for $350 USD.

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Employer working
Awarded to:
Project Budget
$250 - $750 USD
Total Bids
12
Project Description

miiCard is an online identity service where you can validate yourself as an individual and share this through a 'virtual passport' or drivers license. This is shared through a server generated (real time) image much like a 'verified by verisign logo' but for a user. When clicking on this card the consumer will be taken to a 'validated by miicard' page. See an example here: [url removed, login to view]

This identity can then be shared by users to create trust with others online, for example; when buying and selling online- on eBay, Gumtree, Online Classifieds, web merchants; in social networking situations like online dating, meeting a potential flatmate, professional networking, house swaps. You will also be able to use your miiCard ID to apply for financial products like bank accounts, mortgages and loans entirely online without having to complete any offline paperwork as is currently required.

This project involves designing banner advertisements to promote miiCard to the online trading community. There are 3 campaigns:

1. Buy and Sell Online with Confidence

Key messages:

• Buying or selling on sites like eBay, Gumtree or online classifieds?
• miiCard is the first digital identity service to prove ‘you are who you say you are'
• Purely online and in real-time
• It's your virtual driver's licence or digital passport
• To create trust when you need it most
• For safer, faster, easier Internet everywhere you buy and sell online

2. Sell Online with Confidence

Key messages:

• Prove your Identity online, to passport or photo ID standard
• To build trust with prospective customers
• Offer protection and traceability for your goods
• Increase sales
• Close the sale faster

3. Removing the hassle of selling online

Key messages:

• Building a good reputation selling online takes time
• Dispute resolution time can be a long and painful process
• Prove your Identity online, to passport or photo ID standard
• To build trust with prospective customers
• Increase sales
• Close the sale faster

2 variations on the Call to Action:

1. Register now for a free lifetime account - save USD $20 / £12 a year [url removed, login to view]

2. More information [url removed, login to view]

One static banner and one scrolling (3-4 images) per campaign. Rotating banners ads should have a backup gif file for sites that can't handle Flash. Measurements: MPU (300x250) Banner (728x90) Small banner (468x60) Small Skyscraper (120x600)

These advertisements will target people who buy and sell on the likes of eBay, Gumtree, Amazon and online classifieds and spend upwards of $200 USD on a purchase. The audience is Internet savvy users who carry out many of their daily activities online; shopping, selling goods, socialising and meeting people, banking. They will be users of Facebook, LinkedIn, Twitter, Hosted Email, Google+, eBay, Gumtree. They will also consume much of their media online - online newsletters, blogs and magazines. They will also use the Internet for their work. Approx age 20 - 55, male and female. They will be early technology adopters, keen to test and try new services. They will be aware of growing privacy and security issues surrounding online trading and have an interest in protecting themselves.

miiCard is new to the digital identity services market and looking to establish itself as the leading service provider of Digital Identity. miiCard is the only online service that can prove a person's identity to the level of a passport or driver's licence purely online (existing services only prove something about you like an address or credit rating). miiCard needs to establish a brand that is credible, trusted and safe.

Please see our website: www.miicard.com. An example of the Public Identity Profile a user creates and shares to prove their identity online is here: [url removed, login to view]

Example of how miiCard would be used by an online trader: [url removed, login to view]

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