Sneaking Duck ([url removed, login to view]) is an fashion e-commerce website. We sell a tightly edited collection of eyewear and sunwear to the Australian market via our website. We only sell frames that we believe are interesting and on-trend. We offer the best in customer service. Our pricing is industry competitive, but we are not a bargain basement. We are straight [url removed, login to view] always want our brand to be represented to the highest quality in everything we do.
We have recently been expanding our display advertising online and as such we need to generate more ads and replicate these ads into the selection of online sizes available. I have attached our visual brand guidelines which must be adhered to.
Our new campaign is to promote our multiple pairs pricing.
There are 3 elements to include (see below for brief as to how to combine)
Each ad to use 1 hero image (I have attached 3 possible images SD_frankie_edited-1, SD_frankie_edited-9, SD_frankie_edited-10)
Each ad to use product shots (I have attached 5 possibilities all filenames ending in 'front')
Each ad to use the copy text (does not have to be capitalised):
1ST PAIR OF GLASSES A$180
ADDITIONAL PAIRS A$90
I have attached 2 previous examples of what we consider to be good work. (general-160x600 and general-300x250)
I have attached an eps file of our logo. Please advise if you require other formats. Also note that this is the black-on-white version. If you require white-on-black, please advise.
All ads need to be delivered as a JPEG and as an animated GIF, meeting Google Adwords Display specifications.
GIFs should have 3 frames
1. 'Hero' image and text
2. Product imagery with logo and shop now button
3. Logo plus 'Shop Now' button
JPEGs should have Hero image, logo, text and shop now button.
All ads need to be replicated into all 9 Google Adwords desktop format (detailed here: [url removed, login to view]).
- 250 X 250
- 200 X 200
- 468 X 60
- 728 X 90
- 300 X 250
- 336 X 280
- 120 X 600
- 160 X 600
- 300 X 600
This is my first time using Free Lancer, so please be patient if I'm not following all the best practices. If we get a good outcome from sourcing designers this way then we will be posting more work continually.