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Visual Identity Refresh

This project received 17 bids from talented freelancers with an average bid price of $983 USD.

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Total Bids
17
Project Description

Hello and thank you for your interest! Here are the details:

I. INTRODUCTION

Alpine Access is accepting proposals to refresh the current Visual Identity system for use on its marketing communications materials (predominantly external) to update its current look for its B2B and B2C channels.

II. SITUATION ASSESSMENT

The current look and feel across Alpine Access’ communications materials was created several years ago and does not currently accurately reflect the ‘strength, personality or expression’ of Alpine Access’ brand to its two primary market channels. As a result, the brand identity is does not fully support the clear communication of necessary information to the key target audiences. We need to ‘update/refresh’ the visual identity to better reflect our brand strength and personality to these two channels. Alpine’s most valuable asset is its overall brand. A consistent, clear visual identity is key to effectively communicate, promote and build equity in that brand and any sub-brands across and within channels.

III. PROJECT OVERVIEW

The scope of this project includes the creation of a Refreshed Visual Identity System for Alpine Access’ marketing communication materials. The current logo and color palette would stay as indicated above. The use of a tag line has not yet been determined.

The visual identity system must work in both print and online mediums and be easily applied to materials going forward (updates to current pieces and new pieces). The system must be able to be applied and implemented by in-house design resources and/or other non-originating agency resources as needed. Please note that we are looking for one system that can be applied in our two main market channels (B2B and B2C) with a consistency between them while allowing flexibility to ensure that they are visually appealing and relevant to each market channel.

A. Communications Materials

Communication Material examples to which this refreshed system will eventually be applied are listed below. Samples of some materials are enclosed with this RFP for your reference. Please keep all of these in mind when designing the system since many of these materials will be created at a later date utilizing the guidelines of the system.

Collateral (1 page, bi-fold full page, tri-fold, etc.)

Corporate Fact Sheet/Overview

Service Briefs – service overview and benefit oriented

(vBPO, vLPO, vRPO)

Misc. General Sheet – Technology Overview, etc.

Case Studies

Recruiting Brochures

Email Templates/Headers

Newsletters (2) – B2B Clients & Prospects

Press Releases

Webinars

Events

Service Updates

Announcements

General Company Folder

White Papers/Briefings Papers – more of a research,

non - sales/marketing look

PowerPoint Presentation Template

Event Graphics & Signage - conferences, tradeshows & job fairs

Advertising

Direct Marketing/Mail

Web Sites

Corporate Site – B2B

Recruiting Portal – B2C

Microsites

Internal Communications Email Headers

Dept Email Announcements - HR, IT, Mktg, Operations, etc.

Videos & Multimedia

Social Media Presence – Facebook Fan Page, You Tube Channel

IV. PROPOSAL GUIDELINES, REQUIREMENTS & DELIVERABLES

To receive the entire RFP, which includes the company overview, target audience, brand foundation and attributes, brand essence, guidelines, requirements, and deliverables, please request through PM. Within the email please include a link to your portfolio and recent work. Thank you.

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