Visual Identity Refresh
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Hello and thank you for your interest! Here are the details:
Alpine Access is accepting proposals to refresh the current Visual Identity system for use on its marketing communications materials (predominantly external) to update its current look for its B2B and B2C channels.
II. SITUATION ASSESSMENT
The current look and feel across Alpine Access’ communications materials was created several years ago and does not currently accurately reflect the ‘strength, personality or expression’ of Alpine Access’ brand to its two primary market channels. As a result, the brand identity is does not fully support the clear communication of necessary information to the key target audiences. We need to ‘update/refresh’ the visual identity to better reflect our brand strength and personality to these two channels. Alpine’s most valuable asset is its overall brand. A consistent, clear visual identity is key to effectively communicate, promote and build equity in that brand and any sub-brands across and within channels.
III. PROJECT OVERVIEW
The scope of this project includes the creation of a Refreshed Visual Identity System for Alpine Access’ marketing communication materials. The current logo and color palette would stay as indicated above. The use of a tag line has not yet been determined.
The visual identity system must work in both print and online mediums and be easily applied to materials going forward (updates to current pieces and new pieces). The system must be able to be applied and implemented by in-house design resources and/or other non-originating agency resources as needed. Please note that we are looking for one system that can be applied in our two main market channels (B2B and B2C) with a consistency between them while allowing flexibility to ensure that they are visually appealing and relevant to each market channel.
A. Communications Materials
Communication Material examples to which this refreshed system will eventually be applied are listed below. Samples of some materials are enclosed with this RFP for your reference. Please keep all of these in mind when designing the system since many of these materials will be created at a later date utilizing the guidelines of the system.
Collateral (1 page, bi-fold full page, tri-fold, etc.)
Corporate Fact Sheet/Overview
Service Briefs – service overview and benefit oriented
(vBPO, vLPO, vRPO)
Misc. General Sheet – Technology Overview, etc.
Newsletters (2) – B2B Clients & Prospects
General Company Folder
White Papers/Briefings Papers – more of a research,
non - sales/marketing look
PowerPoint Presentation Template
Event Graphics & Signage - conferences, tradeshows & job fairs
Corporate Site – B2B
Recruiting Portal – B2C
Internal Communications Email Headers
Dept Email Announcements - HR, IT, Mktg, Operations, etc.
Videos & Multimedia
Social Media Presence – Facebook Fan Page, You Tube Channel
IV. PROPOSAL GUIDELINES, REQUIREMENTS & DELIVERABLES
To receive the entire RFP, which includes the company overview, target audience, brand foundation and attributes, brand essence, guidelines, requirements, and deliverables, please request through PM. Within the email please include a link to your portfolio and recent work. Thank you.
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