Visual Identity Refresh

Hello and thank you for your interest! Here are the details:


Alpine Access is accepting proposals to refresh the current Visual Identity system for use on its marketing communications materials (predominantly external) to update its current look for its B2B and B2C channels.


The current look and feel across Alpine Access’ communications materials was created several years ago and does not currently accurately reflect the ‘strength, personality or expression’ of Alpine Access’ brand to its two primary market channels. As a result, the brand identity is does not fully support the clear communication of necessary information to the key target audiences. We need to ‘update/refresh’ the visual identity to better reflect our brand strength and personality to these two channels. Alpine’s most valuable asset is its overall brand. A consistent, clear visual identity is key to effectively communicate, promote and build equity in that brand and any sub-brands across and within channels.


The scope of this project includes the creation of a Refreshed Visual Identity System for Alpine Access’ marketing communication materials. The current logo and color palette would stay as indicated above. The use of a tag line has not yet been determined.

The visual identity system must work in both print and online mediums and be easily applied to materials going forward (updates to current pieces and new pieces). The system must be able to be applied and implemented by in-house design resources and/or other non-originating agency resources as needed. Please note that we are looking for one system that can be applied in our two main market channels (B2B and B2C) with a consistency between them while allowing flexibility to ensure that they are visually appealing and relevant to each market channel.

A. Communications Materials

Communication Material examples to which this refreshed system will eventually be applied are listed below. Samples of some materials are enclosed with this RFP for your reference. Please keep all of these in mind when designing the system since many of these materials will be created at a later date utilizing the guidelines of the system.

Collateral (1 page, bi-fold full page, tri-fold, etc.)

Corporate Fact Sheet/Overview

Service Briefs – service overview and benefit oriented

(vBPO, vLPO, vRPO)

Misc. General Sheet – Technology Overview, etc.

Case Studies

Recruiting Brochures

Email Templates/Headers

Newsletters (2) – B2B Clients & Prospects

Press Releases



Service Updates


General Company Folder

White Papers/Briefings Papers – more of a research,

non - sales/marketing look

PowerPoint Presentation Template

Event Graphics & Signage - conferences, tradeshows & job fairs


Direct Marketing/Mail

Web Sites

Corporate Site – B2B

Recruiting Portal – B2C


Internal Communications Email Headers

Dept Email Announcements - HR, IT, Mktg, Operations, etc.

Videos & Multimedia

Social Media Presence – Facebook Fan Page, You Tube Channel


To receive the entire RFP, which includes the company overview, target audience, brand foundation and attributes, brand essence, guidelines, requirements, and deliverables, please request through PM. Within the email please include a link to your portfolio and recent work. Thank you.

Skills: Branding, Corporate Identity, Graphic Design

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About the Employer:
( 0 reviews ) Denver, United States

Project ID: #1229572

16 freelancers are bidding on average $997 for this job


I am an experienced designer / art director based in the UK, with a successful career to date. I have an in depth knowledge of several industries and have also been instrumental in developing branding / communicatio More

$1000 USD in 15 days
(1 Review)

Hello, I'm a British designer with 25 years of experience in visual identities. My work for clients such as GM, Disney, Rosneft, BP, major banks and governments can be seen at [url removed, login to view] Administrator removed t More

$1000 USD in 7 days
(0 Reviews)

Hi, I would like to work on your project. I am an experienced graphic designer offering high quality concepts and works, especially in logo an corporate designs, able to work whit short deadlines. Best regards, Ger More

$650 USD in 10 days
(117 Reviews)

Hi, I specialise in graphic design and web design. Please see PM for more details and portfolio links. Thanks

$2000 USD in 14 days
(38 Reviews)

I have eight (8) years of design experience which include art direction, design, production, design management and account management. I would love to assist you with your design needs. Please review my website, lin More

$1525 USD in 12 days
(0 Reviews)

Dear Shelley: I offer you a quality work, with unlimited reviews up to remaining fully satisfied, and in an agreeable climate of work. My bid is inside your possibilities. A warm greeting. (see inbox)

$810 USD in 14 days
(11 Reviews)

Hello sir. I'm certified in marketing strategy and customer requirement analysis. I also finished executive class in brand building at one of the top business school in my country. I strongly believe I can give you add More

$1000 USD in 60 days
(2 Reviews)

Hi. I am a graphic designer and brand consultant with over eleven years of experience, which includes creative and prepress management. Thank you, and I look forward to partnering with you on this project. Sincerely, P More

$1000 USD in 15 days
(0 Reviews)

Hi, we are a Branding Agency and we'll provide a unique web design that will communicate your vision, please check the link in your inbox to visit our portfolio.

$1000 USD in 10 days
(90 Reviews)

Hi, I would love to work on your project.. Let me know. Portfolio and info here: http://The Administrator removed this message for containing contact details which breaches our Terms of [url removed, login to view]

$970 USD in 10 days
(56 Reviews)

Hi, I am very interested in your project. I did many similar work. thank you very much.

$750 USD in 7 days
(10 Reviews)

Hello shelleymorris, I have read through your description for the Visual Identity Refresh for Alpine Access. I am very interested to in your project especially because Branding is my main area of work. As a brand More

$700 USD in 18 days
(4 Reviews)

Please see samples of my work in portfolio (link in my profile). I look forward to hearing from you. Thanks [url removed, login to view]

$1000 USD in 15 days
(3 Reviews)

Hi, kindly check PM for portfolio and details. Thank you.

$1000 USD in 15 days
(29 Reviews)

Hello, ill be glad to work on the redesign of your logo. I offer you free business cards, A4 institutional paper and an email signature, all in the same budget. As you can see on my online portfolio at More

$600 USD in 7 days
(0 Reviews)

Hi, I'm very interested in working with you. I'm sure i can deliver a high quality and creative concept for your identity exceeding your expectations. Please check PM for details and portfolio. Thank you.

$950 USD in 20 days
(8 Reviews)