Design a software product brochure

Need a product brochure made for an online business software program. The brochure must be selectively define what customer wants from the reading point of view and motivate the reader to look inside. This should include appropriate graphics and pictures which will hold their interest and interest them to know more about the program which turn in to a sale. The number of pages should not be more than 2 page (81/2” x 14” folded half ) both sided. That will give total 8 pages (81/2” x 7”). This size of the brochure is tentative and the designer must suggest the appropriate size. The content should include most important sales point with appropriate heading – highlight the main features and point out the benefit. It is important to remember here that the purchaser of the product is not always the user and so there may be more than one benefit for each feature. Information in the brochure should give new ideas for their business and challenge to try them. So in the brochure the unique benefits of the software should be explaining such a way that it would generate profitable thoughts in the business owner’s mind. The tone of the brochure should be personalized and individualized so the reader can share their feelings. It should touch the circumstances and situation reader faces in his or her daily work day and that way the reader will related to the benefits of the program in their work environment. The purpose of this brochure is not educating everybody on every aspect of this software product but tell them about the things that DO benefit them. The brochure should be focused on the potential business partners and not about my business. The brochure should be organized so the reader can flip through the pages and easily find what they want. Provide clear signposts or headlines throughout the brochure and make sure each one says: “Hey, pay attention to me!” The brochure should end with asking for action. We want the readers to response. Important: Once the brochure is done and accepted by the buyer and final copy with various formats (MS Word Document, MS Publisher, Adobe Photoshop, COREL Draw, jpg, png, etc.) is delivered; then only the escrow fund will be released and the project will be consider as completed and closed. The coder is responsible to provide all the copyright free fonts, graphics and pictures (royalty free) used in the brochure. Once the project is completed, only the buyer will own all (100%) the copyright rights of any and all the information in the brochure or related to it. The coder will need written permission from the buyer to use or reproduce any part of the brochure.