Our sports brand does a lot of sales and marketing via email and we are always looking to try something new and interesting to keep our customers engaged.
We want to see a fresh take on our imagery - in the form of GIFs – that we can use in our email sends and possibly expand to our paid banners.
Our emails are sent in HTML format, so the files need to be delivered in a format that can easily be converted to HTML.
Our email files are produced at 600-700 px wide and adaptable to a small run of banners (6 or less in total).
As this is a new project, we are interested in seeing all approaches – funny, attention-getting, subtle, tricky, etc. – anything goes.
A couple examples of GIF images that accomplish the kind of subtly, eye-catching effect that we are seeking:
Watermelon - [url removed, login to view]
Fireplace - [url removed, login to view]
Interested designers should submit a resume along with a selection of their best original GIFs - branded or simply creative, simple or complex. This project has a great chance to instigate a regular working relationship for the right graphic designer.