Brand Concept & Logo Design

In Progress

Brand Concept

Product - Hair Accessories

There will be a range of hair accessory products, individually named, sold under this Brand / Corporate image via the internet (a web site - with online sales and distribution functionality), through trade sales to retail outlets (via internet orders or sales consultants) and direct sales to customers through markets and community (person to person) marketing.

Brand Name - "Locs of Locs"

Abbreviation / Common term applied "LOL"

Required that the LOL image / term

1. be applicable to a range of market segments from community marketing to the expensive market niche.

2. be easily identifiable as a Brand

3. be designed as an Ambigram

4. the "O" be designed around looking through a coil spring (such as found on MV suspension or in a Biro)

5. be either black and white (simple yet elegant) and also be able to hold colour (Bold, feminine, attractive)

6. may be developed in a 3D or shadow / shaded style to give depth

Look and Feel

LOL must be

1. prominent for our website

2. subordinate to the individual product name on packaging (refer to attached sample product display card)

The development of the corporate identity will apply to:

1. Website

2. Packaging

3. Advertising

Product Packaging - refer to attached sample product display card (as an example only)

The product packaging is to be versatile:

1. to be similar across the range of products yet still retain the same look and feel with positive brand identification.

2. the colour swatch is indicative - designed to draw the eye to the band at the bottom of the card.

What we are looking for is the corporate identity to be conceptually applied to each of the above (website, packaging and advertising) through examples to enable our Directors to decide on a style / concept.

Please note that copyright to the design will reside with my company.

Skills: Corporate Identity, Graphic Design, Logo Design

See more: concept logo, what is my design style, what company to apply to for graphic design, we design packaging, website to design product packaging, website packaging design, website development logo design, website advertising consultants, web development consultants, web design trade, web design product packaging, web design packaging, web design logo 3d, web design elegant, web design development online marketing, web design 3d, web brand identity design, web advertising consultants, trade marketing concept, the concept of graphic design, the brand development company, spring logo design, spring graphic design, spring development design, site packaging design

Project ID: #1589009

Awarded to:


We would be glad to do this job for you. Let us discuss further via PM.

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