Enhancement of Logo and beer label designs

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I require an existing logo to be enhanced for a Micro Brewery along with the design of some labels for 3 different beers. I have attached the existing logo but for the beer labels I would like to use this logo in different ways for the different styles of beer.

The 3 different beers are:

1) Wheat beer (light coloured beer) - to be more appealing to women

2) Pilsner (regular beer) - to be more appealing to men

3) Bock (dark beer) - to be more appealing to men

Some ideas for the concepts for these logos include:

1) The label should be designed/printed on a natural corse style stock. Maybe so it looks really old and rugged.

2) Have the fox's bottom with just his tail popping up through the stalks of barley with a red tip on his tail..

3) He could also be with his head down a rabbit hole or having a scratch or howling, just some thoughts.

I would also like some stationary, letterhead, business cards, email signatures etc designed using this logo as well.



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