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We want the logo to reflect the meaning of the company brand. Having said that, the company focus’s on clothing, the name of the logo KALO GIRLS. Since our focus is for the Hawaiian community the meaning behind KALO GIRLS as fallow, KALO pronounced “Kah-low” which means KALO is a root of an indigenous plant to Hawaii Kalo believed to have the greatest life source of all, also Kalo was the primary food of the Hawaiian people. The root of the plant is the key off the meaning off this business. With that in mind, when you do your research and ready to do the logo think very carefully on the story behind KALO. Further more, KALO GIRLS is an online casual t-shirt clothing line that is a meaningful and sentimental catering towards any current students, alumni, parents, faculty or others in the Hawaiian community. The mission is to evoke a sense of pride and belonging to a dying race.
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