Logo & Corporate Identity Package


Company name: Breakthrough Performance Group

Business: Onsite corporate training

Target audience: midsize companies 50 to 1500 employees. Usually the HR manager or leadership team. Busy, smart, technically savvy.

Products: Teaches programs on topics such as presentation skills, conflict resolution, sales, customer service, time management, leading through changes, etc.

Slogan/tagline: Moving you and your business to new levels.

Brand: the emotional corporate image

- Very visual, classy & elegant, cutting edge company

- Teaching in a revolutionary way

- USP: Real training, not education. The distinction is that competitors send a speaker in to speck/present/educate whereas we train, assign homework, give group work, etc. Result is better real-life training.

What we'd like:

Logo preference: icon and word mark that can be used together or alone, horizontal or stacked

Typographic preference: Simple, modern, fairly light because of such a lengthy name. Body copy to be large, easy to read.

Colour preference: Energetic flat colours that will work together online


1) Logo files

- Horizontal and stacked versions of the logo with the icon attached

- colour and B&W versions of the logo in EPS format, PNG, and high-res JPG

2) Colour palette of primary & secondary colours and what they are (CMYK, RGB, Pantone, Hex)

3) Font/Typeface suggestions for Headline, Sub-headline, Body copy

4) Business Cards

5) Letterhead - print ready files and electronic template

6) PowerPoint Template

Timeline: Please state what you can do as timing will be part of our decision criteria.

Skills: Branding, Corporate Identity, Graphic Design, Logo Design, Stationery Design

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About the Employer:
( 0 reviews ) United Kingdom

Project ID: #4871486

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