The following is a logo design brief for a company that is looking to EVOLVE their current logo, not create something that has no relation to the original logo. However, we are looking for something new - clean, simple something that works well with the Oracle logo as it is often used in the same materials.
Logo design will be AT LEAST 5 logo designs based on an evolution of the existing logo and tagline.
Colors must black, red and/or gray or any combination thereof. Additional colors should also be considered in addition to but logo must include at least red, black and/or gray. Tagline “concept 2 completion” should be used in at least one version of the logo.
While not required, variations on the tagline “from concept to completion” or “concept 2 completion” are encouraged.
We anticipate 2 rounds of revisions. The first will provide a short list back to the designer for a final selection.
Logo should work in black & white as well as color.
Final logo files delivered to include:
Vector-based files - Adobe Illustrator
.jgp / .png / .psd and .PDF
At least one version should have a transparent background
Font files and colors (RGB / CMYK and/or Hex)
About the company: This Oracle-focused technology consulting company was founded with the belief that the best results come from a small, dedicated team of experts that guides your project from very beginning through to completion. The company’s talent is comprised of the most knowledgeable information technology solutions experts available.
About the brand idea: Concept 2 Completion
The idea of Concept to Completion comes from the idea that they can not only do every facet of an Oracle software solution from vision to delivery but also anything in between (i.e. working on existing software, doing small scale projects that only include part of the work flow process, etc.) Using the number 2 rather than the word just emphasizes that there is a mathematical/programming element to the work and prominent in the talent the company employs.
We want to evoke a sense of being strongly connected to the Oracle brand through color but we do not want to mimic the Oracle logo, rather create something that complements it.
Oracle logo and brand info basics:
Oracle Red: 55R:0G:0B
Oracle Black: 0R:0G:0B
Oracle Gray: 127R: 127G: 127B
Fonts: Universe 55 & 65; Garamond 3
Colors and Fonts
We had preliminary discussions on colors and fonts and generally lean away from yellows and turquoise pallets. Initial input from the client was that yellow, orange, turquoise, brown and purple were DEFINITELY not preferred over red/black/gray with either a blue or darker/lighter red. Fonts were not discussed in detail except that they prefer “clean” “rounded” as opposed to “jagged” or what looks like “pixelated” fonts.
Benefits for the Agency Awarded
Lead project consultant has multi-national agency background (WPP/JWT) and experience with blue chip clients (American Express, Pepsi, Bank of America, UBS, Ann Taylor, Ernst & Young)
Unlimited feedback provided throughout the duration of the project as requested or required and additional research / brief details can be provided
Project award may also result in additional work with this consultant, client and/or creative agency. Additional projects for C2 or other clients may include proposal templates, powerpoint presentation templates and brochure design as well as business cards.
Excellent work will be rewarded with a 5-star recommendation and written accolades for the freelancer on [url removed, login to view] (and LinkedIn or other site if requested)
Logo will be used in a web site launch in Q2 or Q3 2014, any related PR/press releases could include name of freelancer/agency.
58 freelancers are bidding on average $328 for this job
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