Present a minimum of two identity concepts in a PDF document on a range of collateral items; business card, letterhead, email signature and website (home page and secondary page), so we can get a real insight into how the target audience(s) will, themselves, view the brand.
The presentation will need to consist of the logo and a symbol (crest), choice of fonts (primary & secondary) and colour palette and a graphic pattern with a rationale as to why you chose these routes, then the logo, symbol and graphic pattern in applications to follow in the same presentation: business card, letter head, email signature and website (home page and secondary page) concepts.
One concept will be chosen for further creative development and refinement and exact specifications of all identity elements will be established and approved. At the end of this there will be a complete understanding of the brand’s future direction. The logotype, symbol and all identity elements will be created for all print and digital applications. These files will need to be supplied in all required formats i.e. EPS, JPEG, CMYK, Pantone, RGB, etc.
Please can you give me a rough timeline for the above as I would like to present the concepts in the second week of February (by the 5th Feb). Please bear in mind you and I will need time to discuss and tweak ready for presentation.
I look forward to hearing from you at your earliest convenience.