You need to take the attach figures, and based on it create more scenarios (or modified the existent),
you will need to create animated GIF's, with different scenarios (scenarios need to be created from 4-6 animated gifs)
you will need to create static designs assets with the figures and different situations (seating, jumping, holding something)
you will need to embed the figure in exiting designs
you will need to create 3D model for the figures
Here are few examples of what you will need to do:
1. guy running and sweating
2. guy shouting to the megaphone
3. guy tapping with his fingers on the phone (and shake his head).
4. many more scenarios.....
The guy is comic and funny, so are his movements and the animations you should create.
You will work with our PM, to get instruction of what to do, but you will need to show your creativity and skills to make it looks great!