E-mail Marketing Template
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Project Budget$30 - $60 USD
What : e-mail marketing templates for women's fashion retail store
Purpose: Announcing promotions, new merchandise arrivals or event invitation.
Style: You can find inspiration from our website [url removed, login to view] or from the marketing email example I have attached to this e-mail under example1 ( unfortunately the layout saved on to 2 pages).
Layout: Attached you will find a sketch of the general layout we had in mind with our logo at the very top and a shape to display any specials ( coupon or gift certificate, etc) to the left of the logo. The element just described must be edit friendly .
Below the logo write " shop online or in-store" and below that should be an other space with all root categories of our website ( make it same font). An example of this can be seen on the attachment example 2. Below that should be a defined space for the body of our email. The layout of that space will very depending on the purpose of the e-mail. Please create 3 distinct but simple layout for 1. promotions 2. new merchandise arrivals 3. newsletters.
Now below the body should be a fun space for our social media, with to the right a shape where you can read " blog! get inspired" and to the right a special space to write " Stay connected!" under which you would add a Facebook, Twitter and Pinterest icon. And below that is the space reserved for the typical fine print you find at the end of all email marketing emails. I'm not sure if its automatically generated by GraphicMail ( or email marketing too) or not. Everything should hyperlinked to the appropriate location on our website.
Must be mobile friendly ( between 320 and 550 pixels wide).
Visually indicate that links and buttons are clickable by adding outlines, shadows, and other effects.
Prepare for the probability of image blocking by inserting ALT text into your emails.
Create a single, clear call to action botton.
Use a minimum of size 11pt font for body text and 22pt for headlines.
Use strong contrast of colors.
Other specifications: The font we use is Tomaha Helvetica. You have the liberty to choose the font size, icon shape, color palette and other aesthetic touches you wish. Keep it simple. Keep it pretty. You will be using GraphicMail.
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