this is what he wants in the app/website:
App Game like FarmVille from Face Book
Sign in/profile with picture, a little about the person, small details etc.
Spinning globe to pick any location to "plant a seed"
Everything runs on coins/points (money)
You get points (like a daily bonus) every time you go on
You use your points to feed other peoples trees
Its like an investment
When the tree finishes stage one (ie 50 points), all the "investors" get paid back 5x
When people feed your tree, you get notified and are able to chat with them
Each stage has a higher completion rate (50, then 150 etc)
At a certain stage (maybe 4 or 5), the tree starts producing fruits.
In order to see these fruits and use them for yourself, you must go through an AD
He would like to eventually do revenue sharing with these AD's (ex:10 cents per click on AD)
Points can also be used to personalize your profile and upgrade etc
Budget is tight. I think we can get a little more but he's willing to make this as small as possible to reach his budget and slowly grow bigger and bigger.