Landing Page Design

Project overview:

• Develop one landing pages. The landing pages design includes a desktop and responsive version.

• The design is to be delivered as a .psd, no html, images/style rasterized

• Design should be similar to the landing pages below. The form in the body of the landing page is generated from a CMS so design of the form is relatively inflexible.

o [url removed, login to view]

o [url removed, login to view]

• The landing page design is for a law firm ([url removed, login to view]). Use the images from the law firm’s website. The landing page will be repurposed for other law firms so the color scheme doesn’t have to match the color scheme found here - [url removed, login to view]

• Comments

o Equally promote phone number and form

o The landing pages need to accommodate similar but different legal campaigns – ex. Different drugs, class actions, and medical devices campaigns

Campaign Objectives and Calls to Action

• Lead quality is more important than quantity

o Encourage to contact us but need to deter clients who do not qualify for litigation from contacting us

• Client doesn’t pay anything unless the attorneys resolves the case successfully

• It is free for the client to contact the firm and receive a free claim review

• If qualify for lawsuit, clients may be eligible to receive generous compensation

• Firm is friendly and attentive to prospective clients and clients

• Need to create a sense of urgency to contact the attorney

o Time is limited due to statute of limitations

• Nationwide law firm that can be trusted

Prospective client emotional profile

• Client is in a bad position in life – typically injured by a drug or device through no fault of own so is dealing with medical issues and likely financially issues

• Typically have not hired an attorney in the past creating angst in prospective clients

• Lawyer reputation is poor amongst most people

• Clients typically are unsure how to determine if a lawyer is good or not

• Client typically think need attorney in their state but this is not the case – promote firm as nationwide firm

Skills: Graphic Design, User Interface / IA, Website Design

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About the Employer:
( 1 review ) Sausalito, United States

Project ID: #12216830

48 freelancers are bidding on average $160 for this job


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