No Scream Ice Cream
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Design needed for pint-sized carton for new ice cream product called No Scream. My present logo consists of the words "No Scream" and has a sketch of a man's face with mouth open with a diagonal line through it (to show that he is not screaming). The man's face can either be in place of the "o" in "No" or separate from the name. The man's face needs to part of the logo because it makes the product noticeable and explains the theme of the product, which is that the ice cream contains no lactose, a feature which is different from other ice cream products. I can provide a picture if necessary. The idea for the ice cream and the man in the logo is that this ice cream is gentle on the stomach without lactose.
The words "Lactose Free" must appear on the carton, but it should not be overly prominent or it would make the ice cream seem like a health food type product which might taste like medicine. In fact, it will be a relatively high-fat and high-calorie ice cream which will taste like normal ice cream but only without the lactose sugar.
Also important for the design is that the ice cream is "all natural", which is an important selling point.
The overall feel of the design and layout should be classy and friendly without having an exclusive feel like Haagen-Dazs
or too busy like Ben & Jerry's. I kind of like the designs of Wegmans Organic and Skinny Cow. Right now my color choice was for it to be deep blue near the top with a gradient to light blue near the bottom, but I am open to all ideas.
For the different flavors, for instance the chocolate, either a picture of chocolate and/or a scoop of chocolate would be needed for the chocolate ice cream, a picture of a mint leaf and/or a scoop of mint chocolate ice cream for the the mint chocolate chip mint ice cream, etc. Actual pictures of ice cream scoops may not be necessary if pictures of what the flavors are are shown on the carton, such as a vanilla bean, pieces of chocolate, cookies, sprigs of mint, etc.
Please let me know if you have any questions. Thank you.
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