Marketing Dashboard & Campaigns manager back-end (ASP, AJAX, JS)

Create a management system that keeps track of ongoing and previous online Ad Campaigns.

System will have the ability to:

a) track campaigns, including all incoming

b) describe campaigns

c) schedule future campaigns

d) look up past campaigns

Your application must be able to track and follow campaigns using the following metrics:

AdWords/Keywords/Search terms

CPA (Cost Per Action)

CPC (Cost Per Click)

CPL (Cost Per Lead)

CPM (Cost Per thousand impressions)

CPS (Cost Per Sale)

CR (Conversion Rate)

CTR (Click Through Rate)

PFI (Pay For Inclusion)

PFP (Pay For Performance)

PPC (Pay Per Click)

PPCSE (Pay Per Click Search Engine)

PPL (Pay Per Lead)

PPS (Pay Per Sale)

ROI (Return On Investment)

RON (Run Of Network)

ROS (Run Of Site)

Conversion rate

Meta tags

Track Dead links (Broken links)

View and Edit HTML code for the Specific Ads, Landing pages, Splash pages, etc created under the campaign, Keyword strategy etc

Track & count Hits

Bouncerate etc..



Keyword density

View Leads

Link popularity

Log file (Referrer Log)

Log file analysis

Listings (#'s, quality, etc.)

Queued / Scheduled campaigns & their histories

PageRank (PR#)

Reciprocal links

FOUND LINKS in any of the campaign pages or CODE

Search terms

Site stickiness (minimize bouncerates..)


Site search (jQM?)

Spam (Spamdexing) – Unethical techniques used to influence search engine rankings. A few examples may include keyword stuffing, cloaking, doorway pages, hidden text, etc.; basically anything that will compromise the quality of relevant content listings returned in search results.

White Hat/ Black Hat modules

Unique visitors

# Viral metrics...

Link Popularity Campaigns

Search Engine Submission / Organic Listings info.

Paid Inclusion (Paid Listing) (URL Inclusion / XML Feed) info, if any,

Email Campaigns tracking

Google and Overture tracking

Include Relevant Keywords in Content

Design for Functionality

This is a serious project and only for Developers with experience in Marketing and ASP.NET! AJAX jQuery and JS are also desired

Skills: AJAX, ASP, Email Marketing, Internet Marketing, JavaScript

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About the Employer:
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Project ID: #5426860

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