Market research

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Project Budget
$30 - $250 USD
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Project Description

Research Objectives
1) Determine the market potential and the concentration of the market segment of amatuer athletes wanting to increase their performance through nutrition
2) Find the best avenues for access to the amatuer athlete market segment.
3) Evaluate Advanced Products, Inc (API) ability to meet the production,
marketing and sales requirements to be successful in this market
4) Identify high potential prospects that current sales reps may call on
while conducting sales calls on current markets.

About this Industry
Provide a rundown of the industry including main activities and similar industries. Why did this industry come about? What is it trying to solve? When/why did athletes begin to look into nutrition? How amateur athletes differ from professionals and whether money becomes an issue for amateurs who can’t afford the same nutritional diet as the latter.

Industry at a Glance
Outline the industry. What country holds the most competitors? What is the key ingredient most athletes are looking for? What are the key external drivers? What will the industry look like in ten years?

Customer profiling
Amatuer athletes who want to increase their performance through nutrition.

1 Demographics
2 Numbers
3 Market spend
4 Micro-segments
5 How to reach these customers - forums, Google Groups, Facebook groups, existing communities
6 Country
7 Product manufacturer
8 Key ingredient

Provide a Marketing Quick Reference Guide.


Market Data
Size of the market?
What much dollar spend annually?
How much the market industry turns over?

What community are there around this market?

1 Facebook Pages/Groups
2 Twitter
3 Websites
4 Forums
5 Tumblr.
6 Pinterest
7 Who are the key opinion leaders?
8 Who are the main athletes in support of performance through nutrition?
9 Who are their supporters? Fans or atheletes?

Prominant community leaders
List some thought leaders in these communities, who they are and how to contact them.

Competitive Analysis
Who are the competitors in this market place?
What is their main focus?
How are they different from each other?
Who are the global competitors?
In Australia, the U.S, the U.K - who are the main competitors?
What is their yearly financial review?
Provide a feature matrix
Online Marketing Analysis
1 Marketing summary
a Calls to action
b Main selling points
2 Search Engine Analysis
a Keywords
i recommended
ii popular
iii cost
b Competition
c Search volume
d Typical cost
e cpc
f key phrases
3 Marketing avenues
a Facebook targeting
b Twitter sponsored tweets

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