Sitescout / Online Media Buyer Expert Needed
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Project Budget$250 - $750 USD
I am looking for a person who is experienced with the SiteScout platform and in online media buying. If you have not used SiteScout before, do not apply!
Your role would involve creating a campaign to attract visitors to a new website. The campaign is to generate interest in the website before it is officially launched. The role would involve selecting the appropriate sites to advertise on, testing, tracking, and continually improving banner campaigns to create higher CTR's and more visitors to our site.
You must be very diligent and detail-oriented when it comes to tracking clickthrough rates, cost per impression and cost per conversion to minimize cost and maximize ROI
You must have experience in creating banner campaigns, in using SiteScout, split testing creative ads and copy variations to improve CTR.
Once visitors arrive at the website they will be encouraged to sign up for the newsletter or to Like the website on Facebook. Assistance in maximising the landing page response will also be part of the job.
You must have a good understanding of good Direct Response copywriting/design as you will be continuously testing, tracking and improving the ads to maximize conversions.
The website will appeal to people with an interest in gadgets and new technology. We are not sure how much time will be required for this campaign, so we will be relying on your expertise. The minimum target is to create a mailing list from this campaign of at least 2,000 people.
Thank you for your interest - please remember: experience with SiteScout and banner campaigns is required.
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