PART 1 – PROJECT MANAGEMENT with an eye on for the PROJECT EXECUTION --- Mar 2014
o Help shape the development of GTB's monetization strategy as we build, create and implement strategies for all relevant social networking sites.
o Engage/Connect from second tier Corporate America in the Meetings, Conferences, Convention and Incentive segment. Retail Travel Agencies as well.
o Analyze impact and provide reports for social media and campaigns
o Optimize user experience experience on relevant social media channels
o Perform analysis for missed opportunities
Use the following criteria:
o Compile lists of DESIGN BLOGS etc... BEFORE THE EXECUTION OF EVENT – March 2013
o CREATE AND START AN INNER SOCIAL NETWORK BEFORE THE ACTUAL EXECUTION OF THE EVENT. Face book, email chains, kickstarter, etc
o CREATE AND GROW A FOLLOWING FROM KEY BLOGS AND WEBSITES AND REPOST THEM.
o Launch a facebook (all social media netowokrs)page for the Company. Attract a following there and on Twitter, etc
o Launch a campaign targeted at Corporate Meeting Planners, Conference Directors, Incentive Planners and Corporate CEOs.
o Email journalists for success story coverage when executing the actual event on the ground.
o UTILIZE THE PRESS AND SOCIAL MEDIA TO GENERATE QUICK BUZZ
o Target travel agencies and corporate clients throughout territory
o BACK TRACK - Forecast, track and report MISSED OPPORTUNITIES
PART 2 EXECUTION OF EVENT – March 2013
o This is an internship program. You will be on the ground with the actual group when we execute the project. All your expense will be paid for when executing the project. Currently airfare from your hometown to the destination venue is not included but we are prepared to discuss all viable options opened to us. The most importation is the planning in the social media /back track environment before the execution of the project. Gauge the impact and conduct post mortem.
o Post finished project on social media to generate after effect buzz and leverage BUZZ as long as possible.