Seek " Verifiable Experience 2+ yrs " adwords certified -- minimum 2+ years experience generating distressed home seller leads & setting up a new ppc campaign setup & managing for real estate investors / brokers
Provide simple easy to understand ppc campaign custom excel based report
Setup & Manage Campaign
Strong Conversion & Keyword Research Skills: Provide me with a thorough report & what tools below can you provide me a report from or others you use not included on this list:
Google’s External Keyword Tool (free). Google Insights for Search (free). Google Trends (free). Spy Fu (paid). Marketing Samurai (paid). Quantcast (free). Google Analytics (If you company currently has a Google Analytics account, we will request access and review all the data available). Google Traffic Estimator (free). Quintura (free). Keyword Density Analyzer (free). Ranks NL Webmaster Tools (free).
1st Phase : Conduct Extensive Keyword & Other Research
/ Review my website to get ideas of your 1st list of " seed " words and phrases - - Come up with another list of more focused kw's & phrases to use to come up with a proposed list of adgroups.
/ Give me PPC/CPC Estimated costs-per-click for my $300/mo budget, anticipated conversion rates, for goal of 25 leads per month minimum
/ Run campaign for new york only, primary kw's sell house fast, sell houses as is , companies that buy houses, people who buy houses, sell house cash, we buy houses
/ Only interested in distress home seller leads
/ Ad Goal - / to call me / to fill form
/ 2 successful conversion metrics : Call me or I buy house
/ To Review Other alternatives to generate leads that make more sense
/ To find out if there is sufficient keyword volume to warrant a campaign - Is the volume too high – and therefore, extremely risky – for certain keywords?
REAL CLIENTS RESULTS QUESTIONS:
/ Decreased monthly cost by $_____? while maintaining click volume
/ Did you Reduce spend if so by what and for whom while maintaining consistent volume of traffic
/ Did you raise CTR on ad by what example [url removed, login to view]% to [url removed, login to view]% through ad text optimization.
/ Did you increase Quality Score if so by what give example by what % did you lower CPC
/ Did you raise CTR on mobile website ads if so by what
/ How do you determine metrics & goals equal success for my PPC program? How do you plan to work with me to refine and ultimately reach those
/ WHAT DATA will you provide in your primary custom excel report to me
/ Report to me if my $[url removed, login to view] monthly ad budge is sufficiet to generate 50 / 25 leads monthly
/ Do I get the following and what dont i get
•Dedicated Account Manager Geo-Targeting
•Detailed Performance Reporting (weekly, bi-weekly or monthly)
•Landing Page Optimization Recommendations
•Account Review and Goal Setting
•Text Ad Creation and Optimization
•Dynamic Key Phrase Insertion
/ What monthly reports I get ?
/ Will I get complete PPC access to your data.
/ What if I want to take over management of my account at some point? Can I easily transfer from full Managed Services to our do-it-yourself platform when ready, and have full access to work already done or I cannot because you have proprietary services
/ Do you use any proprietary software if so for what tasks