Over past 30 days my company web site/ online store received 311 visitors - 216 were unique - 62% were new. From this activity, there were 25 unique sales transactions. Currently the majority of visitors do not come through organic search or links. They are coming to our site direct because of offline marketing, word of mouth, and Facebook community outreach.
The current web site has been active for approximately 18 months. It's built on ZenCart. We have never taken any strategic SEO actions other than submit our site to Google, Yahoo, Bing, etc. No research has been done on the most important keywords. Search terms that are likely to be important: 1) Natural Soap, 2) Organic Soap, 3) Natural Body Care, 4) Skin Care, 5) Castille Soap, etc. Online competitors includes [url removed, login to view], [url removed, login to view], [url removed, login to view], [url removed, login to view], [url removed, login to view], [url removed, login to view], and dozens of others.
This is a first phase project; a test. Goal of project is to get monthly visitors to 1,000 (at least 80% in USA) with at least 70% new. With some early success we'll be very interested in additional projects focused on ultimate goal of 250 unique sales transactions per month before end of 2014.