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Market Analysis and Research

This project was awarded to rekhavemprala for $150 USD.

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Employer working
Project Budget
$30 - $250 USD
Total Bids
19
Project Description

Detailed analysis of the online fraud prevention market segments - Details to specific categories will be given to the winning bidder.

You will be asked to focus on all areas and not limited to the ones listed below:

(1) MARKET SIZE AND GROWTH PROJECTIONS

- Overview

- Region by region

(2) TARGET MARKET SEGMENTS

- Demographics

- Geography

- Economic conditions

- Media Consumption

- Online behaviours

- Life Styles

- Loss per segment, region etc

(3) PRODUCT (SERVICE)

- Identify solutions to cure the problem - be very detailed

- List benefits of proposed solutions

- How, when, where and why customers will use services

- Who will buy services - male, female, businesses, groups etc

- Proposed after sale support services

- Expanded markets

(4) COMPETITIVE ANALYSIS

- Key competitors in all market segments

- Product attributes

- Product pricing

- Promotional Tactics - SEO, SEM, SMM, Content marketing --anything that sets them apart

- Services offered

- Strengths and weaknesses

- Key success factors

- Financial standing

- Keyword analysis

- Possible opportunity for bench marking

(5) PRICE

- Pricing strategy

- Compare with key competition

(6) DISTRIBUTION

- Describe supply chain used to distribute services directly to customers

(7) PROMOTION

- Focus on the most effective methods of reaching global market audience

- Up selling to customers

- New markets

- New services for existing customers

(8) Probability of success in defined market

(9) Provide relevant introduction and conclusion

Will not pay upfront - milestone payments only . Must sign NDA agreement

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