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Market Analysis and Research

This project was awarded to rekhavemprala for $150 USD.

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Employer working
Awarded to:
Project Budget
$30 - $250 USD
Total Bids
19
Project Description

Detailed analysis of the online fraud prevention market segments - Details to specific categories will be given to the winning bidder.

You will be asked to focus on all areas and not limited to the ones listed below:

(1) MARKET SIZE AND GROWTH PROJECTIONS
- Overview
- Region by region

(2) TARGET MARKET SEGMENTS
- Demographics
- Geography
- Economic conditions
- Media Consumption
- Online behaviours
- Life Styles
- Loss per segment, region etc

(3) PRODUCT (SERVICE)
- Identify solutions to cure the problem - be very detailed
- List benefits of proposed solutions
- How, when, where and why customers will use services
- Who will buy services - male, female, businesses, groups etc
- Proposed after sale support services
- Expanded markets

(4) COMPETITIVE ANALYSIS
- Key competitors in all market segments
- Product attributes
- Product pricing
- Promotional Tactics - SEO, SEM, SMM, Content marketing --anything that sets them apart
- Services offered
- Strengths and weaknesses
- Key success factors
- Financial standing
- Keyword analysis
- Possible opportunity for bench marking

(5) PRICE
- Pricing strategy
- Compare with key competition

(6) DISTRIBUTION
- Describe supply chain used to distribute services directly to customers

(7) PROMOTION
- Focus on the most effective methods of reaching global market audience
- Up selling to customers
- New markets
- New services for existing customers

(8) Probability of success in defined market

(9) Provide relevant introduction and conclusion


Will not pay upfront - milestone payments only . Must sign NDA agreement

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