3 month marketing campaign
we looking for suggestion of effective marketing plan for 3 different brands offers seafood , sushi and oriental food
the 3 restaurant are located in Cairo
• increase the number of dine-in reservations
• Increase the number of pickup and delivery orders.
• Increase awareness and visibility
• Increase the number of catering events bookings at the restaurant.
• Improve ranking in Google search results
• Spur word-of-mouth buzz about the restaurant
• Get a lead on the local competition with more customers
some of the direction that we are seeking to follow any other suggestions are welcome
1-Social Media Marketing
Facebook Management, Twitter Management, Google+ Management, Video Marketing ( include layout and administration for 3 month )
2-Personalization and targeting
Using Targeting Methods in Web Site Management, Expression-based Targeting
3-Cross -Channel marketing
Use several avenues of marketing that complement each other to get their products in front of potential customers.
4-Customer Response management
Customer relationship management applications
a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action
Promoting the restaurant name and product is to build Brand Awareness., to make the brand visible to the public, our customers
we already have already chosen our freelancer to work on advanced 3 website for the same restaurants includes
• 5-10 page fully custom website with order online cash on delivery
• Online order form
• Live Chat setup
• Email management system
• Face book
• CRM or Sales force integration.
• Invoice generation and sent to customer.
• Google MAP
• 10 Navigation Buttons/Links or 5 Popup Pictures.
• Contact Form,
• Search Engine Friendly
• Content Management System (CMS)
• Photo Gallery
• Video Integration (Includes TV Image and Player code) (Only implementation of YouTube link in backend to view videos)