PPC Management for Google Adwords and Bing

  • Status Closed
  • Budget $30 - $500 USD
  • Total Bids 12

Project Description

We are looking for a contractor to assist us with deploying and managing multiple PPC accounts. We currently have 12 websites with established adwords accounts and will be growing ~2 new websites each month. You will work with and report directly to our project manager for this job.

Job Requirements Include, but not limited to :

Keyword Research

Identify branded-keywords

Identify informational and commerce keywords

Create Campaigns and Groups (Should reflect navigation of actual website)

Ensure proper language & country settings (default should be English / US only)

Create Search Only Network ads

Landing page must reflect ad message

Implement remarketing on page and for account

Create Display Network Only ads

Creatives should follow other banner ads design formats

Limit to appropriate websites to display on

Product Listing Ads

Verify products feed is successful

Implement PLAs ads with call to action message

On-Going Management

This job is for trial basis with a possibility for on-going management to continue improving QS, CTR and ROI of all ads.

Keyword Management

Filter bad keywords

Identify new keywords

Create additional landing pages if necessary

Adjust bidding prices

Prune long-tail searches with negative keywords

Identify any new keywords / groups

Ad Management

Remove old or expired ads

Perform ad variant tests and optimize for ROI

Helpful in our decision process:

1) You have a current Adwords certification.

2) Experience working with B2B ecommerce websites.

3) Able to provide pricing based on a per website per month basis.

4) Examples of past work performed.

5) SEM is a big plus.

6) Please elaborate on your proposal. Response like "I can do this, no problem." will be rejected.

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