SEO for medical information website

This project received 65 bids from talented freelancers with an average bid price of £325 GBP.

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Project Budget
£250 - £750 GBP
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Project Description

I would like to improve the google rankings for a medical information website on the pectus excavatum condition. The domain is :
[url removed, login to view]

The site has been going for some time and has a good amount of unique content, at a time it was ranked close to the top of google for the search term what is pectus excavatum, but it has since fallen considerably (around the time of penguin 2).

I have done some baklinking for this site a while ago, but it didnt have a significant effect.

I am looking to get its google ranking improved for keywords like:

What is pectus exacavatum, pectus excavatum treatment, pectus excavatum, vacuum bell treatment

Please respond with information about what you will do to improve the websites rankings - I am only interested in offsite SEO - i.e. backlinking

The site really bring in any real income despite the presence of google ads, so bid accordingly if interested.

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