SEO - keyword List help

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Project Description

I need to generate a list of keywords to marketing to via Google Adwords / Facebook Ads.
I need to market to the EMPLOYEES of our LOCAL hospital and also a Local College. I want to make sure they can see our ads. But do not know how to target them.

Some zipcodes are
06405, 06520, 06525, 06524, 06404 or 06406

So again:
Obviously Employees of Educational institutions / Hospital employees around Yale.

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