Aesthetics a store
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Point of sale can be defined as the permanent point of sale where it enters the customer and their shopping done. It can be an autonomous decision center (independent trader), or only one spatial entities in possession of commercial firms that can exploit various forms of organization of trade activity: store, shop, warehouse, warehouse.
The store is a constructive, designed to display, store and sell goods to final consumers, ie its customers. Such a definition suggests the need for a general plan of the store, where its defining elements separately to provide the organization and operation.
A store must provide your own picture to individualize it against its competitors. Store image can be defined as consumer perceptions of store and its attributes, highlighted by a set of characteristics: store location, size and structure of the assortment of goods, ambient and internal organization, promotional media, overall planning.
These characteristics are perceived by customers synergistically, as those elements that define the personality of the store. Ask how personality appreciates store, consumers will respond by using terms like honest, fair, trustworthy, exciting, interesting, etc.. Description and physical facilities so provided: clean, easy to find, parking, etc..
An attribute list may not be comprehensive. Each store, depending on its commercial policy, the particular area of interest, may have other attributes.
It is estimated that commercial success depends to a store:
a) location, or;
b) the choice of the range of goods and services offered for sale;
c) environment and organization (arrangement) inside.
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