I have a lot of experience in the internet/digital field, but my experience has primarily focused on high level strategy. I recently started to dive into a/b landing page testing with the goal of converting sales to a single product offering, mainly ebooks. I am looking for someone that can lend their expertise in this field and help focus on the specifics to convert/sell these ebooks. Currently I am focused on selling/converting an ebook that I wrote: [url removed, login to view] (I can provide a copy of the book if it helps) I have been using [url removed, login to view] to create and manage the landing pages and Bing/Yahoo to deliver PPC traffic to test conversion. I have tested several different variations of the landing page and narrowed in on a price point that converts profitably. With that said, up until now I have not been actually selling the product, I have just been testing the number of people that have clicked on the buy now button and discounting it by the avg. ecommerce shopping cart abandonment rate (65%) to determine profitability. As of yesterday, I had produced the ebook and connected the buy now button to pay pals checkout process. So at this point, I am looking for help in optimizing the landing pages and PPC campaigns, as well as implementing any other tactics that will increase sales.
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